You know you need AI. You just don't know where to start.
That's exactly what we do. Free Me Up AI helps Australian small businesses, tradies, retailers, and healthcare practices automate the repetitive admin eating their week. Governance-first. Fixed-price. Real outcomes in weeks, not quarters.
Or book a 30-min discovery call
One page in your inbox within 24 hours. No call required.
In short
Free Me Up AI is a Melbourne-based AI consultancy delivering practical, governance-first automation to Australian small businesses, tradies, retailers, healthcare practices, not-for-profits, and professional services firms. Most engagements start with a free AI Risk Snapshot or our 90-Day AI Pilot: fixed scope, fixed price, one live workflow plus a documented governance framework within the quarter. We are not Big 4. We are not vendor resellers. We work inside the tools you already pay for and deliver real outcomes in weeks, not quarters.
Sound familiar?
Too much time on admin
You're spending evenings on tasks that should take minutes. The admin never ends.
15-20 hrs/week lost
Your staff are already using it
Your team is pasting client information into personal ChatGPT accounts. No policy. No oversight. No idea who's seeing what. You need governance, not enthusiasm.
"Yes" said 80%
Consultants charge enterprise prices
Most AI consulting in Australia is built for ASX 200 companies on 6-18 month engagements. That is not what your business needs. You need one workflow, governed properly, working in weeks.
$250K+ for Big 4
Built for the businesses that keep Australia running.
We work with organisations that have real work to do, real people to look after, and no time for tools that don't deliver.

Small Business & Sole Traders
You're running everything: sales, ops, finance, admin. AI gives you breathing room without adding complexity. Tools that fit your workflow, protect your data, and don't need IT support.
Get your week back. Run lean without burning out.
Learn more
Construction & Trades
Quoting, scheduling, site docs, compliance records. The admin never stops. We help trade businesses streamline the back-office without adding complexity on the tools.
Less paperwork. More time on the job.
Learn more
E-commerce & Retail
Inventory, customer queries, order follow-ups, reporting. The manual tasks compound fast. We help connect your tools and reduce the operational drag that eats into margin.
Faster operations. Fewer manual steps. Clearer data.
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Healthcare & Allied Health
Patient communications, appointment reminders, follow-up letters, NDIS and Medicare reporting. The admin sits between your clinicians and their patients. We bring AI in safely, with privacy and clinical oversight built in.
More time with patients. Less time on paperwork.
Learn moreWe also work with not-for-profits, professional services firms, education and training providers, and government and public sector organisations. Explore all industries → or see all AI automation services →
Three ways to start
Most engagements start with the Snapshot. From there, you decide what's right for your business. Fixed scope, fixed price, no surprises.
AI Risk Snapshot
free
Eight short questions. One personalised page in your inbox within 24 hours. Names where AI saves your team time, where the risk sits, and what to do next. No call required, no obligation.
Get the SnapshotAI Readiness and Risk Check
$500 one-off
60 to 90 minutes. We map two or three places AI realistically saves your team time, the governance you'd need to do it safely, and a clear next step. Comes with a written summary you can share with the board.
See readiness check90-Day AI Pilot
from $5,500 + GST
One live workflow, full governance framework, board-ready summary in 90 days. Two staff-size tiers available.
See pilot detailsSimple to start. Designed to last.
Get your free AI Risk Snapshot
Eight short questions. A one-page personalised view of where AI can save your team time, where your risk sits, and what to do next. Delivered to your inbox in 24 hours. No call required.
We map your quick wins
If the Snapshot lands well, we book a discovery call to scope where AI will save you the most time with the least risk. Grounded in your actual work, not a generic capability matrix.
We implement safely
Data privacy, human oversight, and governance built in from day one, not bolted on later. We work inside the tools you already pay for, not new platforms.
You get your time back
Most clients see measurable time savings within the first two weeks of the pilot. The hours saved either become billable client work, programme delivery, or fewer evenings catching up.

"We're the human who translates the AI world for Australian small businesses."
Dave Jordan, Founder
Built for Australian businesses, not ASX 200.
Most AI tools and consulting firms are built for enterprise teams with dedicated IT departments. Free Me Up AI was built for everyone else. Practical automation that fits how smaller Australian organisations actually work, protects their data, and doesn't need a CTO to manage.
Many of our engagements start with Microsoft Copilot consulting, getting your existing 365 licence to do the heavy lifting before introducing new tools.
Founded by Dave Jordan, an AI consultant in Melbourne with 20+ years of senior technology and product leadership across wagering, banking, and SaaS, including founding teams behind companies sold for over $300 million.
We write about what an AI consultant actually does for Australian small businesses. Practical, no jargon.
Australian owned and operated
We understand Australian privacy law, the Voluntary AI Safety Standard, and the reality of running a small business in this market. Not US frameworks loosely localised.
Governance-first, always
Every engagement includes data privacy controls, human oversight, and clear accountability from day one. Not a slide deck. Not a workshop. Documented controls that hold up to board, funder, and regulator review.
Practical, not theoretical
Tools you'll actually use. Workflows that stick. Results you can measure in hours saved and outcomes delivered. We don't sell strategy without execution.
Who we work best with
We're the right partner for some businesses, and the wrong one for others. Here's how to tell.
Good fit if
- Your organisation has 5 to 50 people and admin is eating time that should be going to clients, programmes, or the actual job.
- You're open to changing how some work gets done, not just adding a new tool on top of the old way.
- You want AI that your team will actually use, not a system that sits unused after the first week.
- You have at least one person willing to own the implementation internally, even part-time.
- You understand that governance is not an obstacle to AI adoption. It's what makes adoption stick.
Probably not the right fit if
- You want AI implemented with no governance framework, no policy, and no human oversight.
- You need a custom software build or a technical development team.
- You want a strategy document but aren't ready to change anything in the next 90 days.
- You're looking for the cheapest possible option rather than the most practical one.
- Your organisation handles sensitive community data: Aboriginal and Torres Strait Islander services, mental health, or child safety. And you're not prepared to engage seriously with cultural safety requirements before going live.
We'll tell you honestly in the first call if we're not the right fit. We'd rather point you in the right direction than take on an engagement that won't deliver results for you.
Other ways we work
The 90-Day Pilot is the most common shape, but it's not the only one. If your situation is more focused, longer-running, or specialised, one of the engagements below will fit.
AI Command Centre
Specialised, scoped to your tools
Connect your Google Search Console, Analytics, CRM, and business tools directly to Claude. Get the insights your team needs in seconds, not hours.
Learn moreBAS & GST Admin Automation
Quarterly, scoped to your bookkeeping
Stop scrambling at lodgement time. We keep your books clean across the quarter so BAS prep takes hours, not days.
Learn moreMicrosoft Copilot Consulting
Specialised, scoped to your M365 tenant
Get the Microsoft Copilot you're already paying for to do the heavy lifting. Configured for your workflows, governed safely, adopted by your team.
Learn moreChatGPT, Claude & Gemini Consulting
Tool-specific, scoped to your team
Get your team using ChatGPT, Claude, or Gemini safely and well. Clear guardrails, prompt libraries, and Australian privacy built in from day one.
Learn moreNot sure where to start? Start with the Snapshot.
Eight short questions. A one-page personalised Snapshot in your inbox within 24 hours. We name where AI saves your team time, where the risk sits, and what to do next. No call required, no obligation.
Get the AI Risk SnapshotOr book a 30-min discovery call if you would prefer a conversation
